Top Tips For An Eco-Friendly Office

With the Paris climate change agreement hitting the headlines recently, debates are swirling about how we can tackle global warming. From world leaders to everyday folk, everyone has to work hard to reverse climate change. Our copywriter Sharna Ridge is keen to make the world a little greener, so she’s put together some top tips on how your office can reduce its carbon footprint one step at a time:

Recycle

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One of the simplest ways to kick start the office’s eco-friendly habit is to begin recycling. In December 2016, the government reported that recycling rates in the UK had dropped for the first time ever and with the waste piling up, it’s now even more important to get everyone involved in reducing their rubbish. Creating a recycling rota and teams assigned to a clean-up day is a fantastic way to ensure everyone mucks in to take out the bins!

Meat-Free Mondays

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Due to the high demand for meat and its transportation, livestock on average contributes around 16 per cent of greenhouse gas emissions, according to the Food and Agriculture Organisation of the United Nations. Having a veggie day each week can reduce your carbon footprint and help everyone in the office towards their target of five-a-day of fruit and veg!

Make Paper Cuts

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Generally offices tend to go through paper like it’s going out of fashion and as a copywriter I’ll admit that I’m guilty as charged with this wasteful sin! Maintaining digital copies of important documents is a useful tool in the epic battle to save trees from becoming printer fodder! However, due to hackers and malware online, it’s also important to keep your work cyber-safe which means sometimes you really need to keep your paper trail. Buying 100% recycled paper is a great middle-ground compromise to ensure your office can still print guilt-free.

Switch Off and Unplug

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Leaving electronics plugged in and laptops on standby consumes 8% of our total annual electricity bill – that’s a whopping two power stations worth of electricity! Our appliances still use 90% of their energy on standby, so having a quick check around the office for any plugs or electronics running at the end of the day will help save money and the planet!

Cut Down The Commute

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On average we Brits spend 400 days in our lifetime commuting to work, with 57.5% of the working population opting to drive. Walking to work will not only reduce your carbon footprint but it’ll help you get fitter and allow you to see more of the local sights! If your colleagues also live within walking distance of work, you can all meet up at various points along the route for a quick catch-up out of the office.

If walking or stepping on public transport is not an option, creating your own carpool with colleagues is a lovely alternative. It will reduce the amount of vehicles on the road (goodbye morning road-rage!) and you can blast the radio for some carpool karaoke!

How to write a standout CV for a job in PR

It’s no secret that public relations is a tough industry to break into, which is why we’ve put together some of our top tips for creating the perfect CV to help you stand out from the crowd and get your foot in the door.

Your CV is your chance to really sell yourself to an employer so it’s worth spending a decent amount of time getting it just right.

Rob Webb, Director at Webb Associates Public Relations, says: “PR is such a competitive market to break into. Employers are looking for more than just a relevant degree or qualification. At Webb Associates we like to see that our candidates have a real passion for the industry.

“My advice would be to get some relevant work experience – even if it means volunteering somewhere – and make sure that you emphasise it on your CV.”

Your CV is your one opportunity to present yourself to your future employer so be sure to shout about your fantastic achievements – your CV is no place to be modest.

Social media

If you have a blog or social media feed about something that you’re passionate about, show it off – it doesn’t matter what the topic is, as long as you’re enthusiastic.

Apart from showing potential employers your natural writing style, it also shows them how you engage with the world online – and with the growth of online platforms showing no sign of slowing, having excellent social media skills is very desirable in public relations.

Tailor your cover letter

Show that you’ve done some research into the company before you apply. It’s very easy to copy and paste the same cover letter for each application but this is really obvious and likely to send your application straight to the junk folder.

Do a bit of research and use your cover letter to explain why you are the perfect only candidate they should consider for the job.

The job description tells you a lot about who the company are looking for, so this is a great place to start; make sure you tailor you specific skills to the requirements of the role. Once you’ve done this, it would be worth looking into who their clients are and put forward points as to why you’d be ideally suited to working on these accounts.

Present yourself

Remember that your CV is a marketing job more than anything else. Really take all the opportunities you can to emphasise the positives you can offer and why your experience would benefit the company.

Include a link to your online profile, especially Linkedin, Facebook and your blog (if you don’t have a blog now would be a good time to start one).

Fibs…

Don’t lie on you CV. When you get to the interview stage it will be much harder to explain your experience if you’ve made half of it up. Stick to what you know and the skills that you have. If you don’t have a particular skillset that an employer is looking for, explain how you will achieve this experience in the coming months/years.

Finally…

Check for any spelling, punctuation and grammar mistakes. These are a big no no in PR. Attention to detail is imperative to thrive in the industry, so if your CV is riddled with spelling mistakes, your application won’t go very far.